Media Relations & Content Development

StarrComm Strategies specializes in the development of editorial and placement of news stories that position companies and their brands, products and executives as industry leaders.

The company has an uncanny knack for establishing relationships with new media contacts, while maintaining associations with reporters and editors that in some cases have spanned decades. 

These relationships have yielded thousands of feature and news item placements in hundreds of publications and news outlets. Examples of these efforts have appeared in leading business outlets like USA Today, AP, UPI, AP Radio, NJN, The Star-Ledger, Asbury Park Press, Reuters, The Daily Journal, The New York Times, The Wall Street Journal, New Jersey Business, The New York Daily News, ABC News, The Washington Post and The Washington Business Journal. 

Additional placements have also been achieved in front-running trade publications spanning multiple industries. Just some examples include Equipment World, Facility Executive, Power Engineering, Construction Executive, Construction Business Owner, Building Products Digest, Construction Specifier, Architectural Products, PharmaVoice, Healthcare Informatics, R&D Directions, Business Insurance, National Underwriter, Risk Management, ENR, Rough Notes, Chiropractic Economics, Municipal Sewer & Water, Building Operating Management and Commercial Construction & Renovation.  

Specific services include the:

• Development, distribution and placement of news announcements that highlight new products, services and company milestones
• Preparation and placement of bylined articles and case studies 
• Development of press kits, brochures, collateral and other background material 
• Ongoing outreach with media that secures client interviews and the placements of news and features in key focus issues and publications